AFTER last weekend’s FA Cup Final at Wembley Stadium the victorious Arsenal fans might have celebrated at a restaurant nearby in London’s only Designer Outlet discount shopping centre, while the Aston Villa fans made a fast exit home to Birmingham by direct train from Wembley Stadium station.
“The stadium is devised in such a way that 92,000 people can access or leave it in under an hour, and Quintain’s interest in Wembley arose in thinking strategically: if that improvement can people leave a stadium, think what it could do for residents living close to the stadium,” says Hogarth.
“Until that time, nobody had really thought of Wembley as a residential destination, it was entertainment, sport and and industry. So Quintain, in the late 1990s early 2000s, strategically placed an emphasis in investment, development and regeneration based on that premise.”
Wembley Park station is only a 12-minute Tube ride from Baker Street in central London on the Metropolitan Line, and 30 minutes from the financial sector at Canary Wharf on the Jubilee Line. Chiltern Railways trains take about 10 minutes to get to London Marylebone Station, and there is a direct route to Birmingham and beyond, while the North Circular is a five-minute drive away.
“Wembley had undergone regeneration of the iconic stadium in the early 2000s, and with that change into a stadium for the 21st century there was enormous improvement in transport and infrastructure such as the Tube, roads and rail networks,” says Paul Hog
Quintain’s Forum House and Quadrant Court have already sold, with its Emerald Gardens apartments (020 3151 8601/northwestvillage.com) now for sale.
These surround a one-acre green space, although only one-bedroom fl ats are available from £366,000 of the 474 studio, one, two and three-bedroom apartments.
The next development of one, two and three-bedroom apartments to be built will be called Alto, expected to be completed in 2017.
Sophie Habgood, Quintain’s residential marketing manager, says there are plans to expand the shopping facilities and adds: “Every time people come to the site they say, ‘This is not how it used to be’, they are really positive. Wembley Park is a place you can come for the day, not just to see an event at the stadium.”
BARRATT Homes (0844 811 4334/barratthomes.co.uk) also has plans for 211 one, two and threebedroom apartments off Olympic Way, expected this summer from £335,000 to £690,000; while Network Living (020 8997 3373/networkliving.co.uk) has a development of 81 apartments from £330,000 available through shared ownership, at nearby Ealing Road.
The potential for Wembley is huge. Of the six million square feet of land Quintain that has planning permission to develop, only two million have been built on so far.